Malav Shah

I started out chasing altitude. I grew up with a disability, which turns the very next day into a question; I learned to stand where reality weighs less by thinking big. That instinct became why I love buildingmalavs.com/why-i-love-building. Before now, I built consumer AI at Immersfy and Blix, spent a stretch in fintech consulting, and made years of content — which taught me more about human attention than any framework did.

Currently in Bangalore, building a studiomalavs.com/building for AI-native creative production — machines do the volume, humans own the taste — plus three bets that rhyme with it.

I write The Understorymalav.substack.com, quiet essays on identity, intimacy, and the invisible systems underneath everyday life. I also argue in public about where the value in AI actually lands.

I want to keep making things that aren't optimized for a funnel — including children's stories, the first belief-forming systems any of us meet. If you like building those, reach out.