frameworks

Named, reusable models I actually use. Each one gets a definition, the rule it implies, and an example. Take them, argue with them, rename them.

The Outcome Loop Belief formation as a product surface: the five beats every product is secretly running.
The Complaint Ladder Four rungs of customer complaint, only one of which tells you anything durable.
Chosen Uncertainty A test for which risks are worth carrying: separate the uncertainty you picked from the uncertainty that picked you.